Solura
We repositioned Solura with a new identity built around movement, discipline and recovery.
Introduction
A new identity for a new approach to training, recovery and performance.
As Solura evolved beyond a traditional gym, its brand needed to evolve with it. We developed a new identity and visual system that reflected a more holistic athletic club. The new identity needed to bringing strength, movement and recovery together under one cohesive brand.
Project Type
Branding & Apparel Design
Client
Solura
Categories
Design
Production
Services
Graphic Design
Uniforms
Screen Printing
Challenges
Solura had evolved, but its existing identity no longer reflected where the brand was heading.
With the introduction of Pilates, yoga and dedicated recovery facilities alongside strength and conditioning, Solura needed an identity that could represent the complete experience rather than focusing purely on training.
Solutions
We built a new identity around the balance between movement, discipline and recovery.
From the forward-moving brand mark to the typography, colour, photography and graphic system, each element was designed to feel considered but energetic. The identity was then carried through art direction, apparel and merchandise, creating a cohesive brand that could move with Solura as it grows.
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